when you hear the words power couple, if you know them, Jet & Alexander most definitely come to mind. Jet founded Anecdote in 2009, as she felt a gap in the market for a timeless brand that would offer women cherished, high quality pieces that you'd keep for life. while Alexander used to be a financial powerhouse, he now works in tandem with his lovely wife to make Anecdote as successful as it is. though London used to be their home, this bubbly couple has laid down roots in Amsterdam again with their two sons, whom they tote to the South of France in summer and Gstaad in winter. can we join their family?!